Here are the simple instructions to use Cart Conversion Boost to get more sales.
Your opt-in form takes the customer's name and email before they get to your ThriveCart checkout, so you can follow up with them in case they don't complete their purchase.
AND Cart Conversion Boost carries those details into your ThriveCart checkout form, so it arrives pre-filled and your customer doesn't have to type them again. So buying is easier.
There are 2 versions of Cart Conversion Boost: Free (you're on the Free instructions) and Pro.
Free and Pro have exactly the same features. The only difference is the number of products: Free works with one product, Pro is unlimited.
On this page you'll find text and screenshot explanations, with a walk-through video for each part. Follow whichever you prefer.
In WP Admin, go to Plugins > Add New, search for "Cart Conversion Boost", click Install Now, then Activate.
If you downloaded the plugin as a zip file, go to Plugins > Add New > Upload Plugin instead, choose the zip file, click Install Now, then Activate.
You'll find it in your WP Admin left-hand menu as Cart Conversion Boost.
Next, add your main product's ThriveCart product URL to Cart Conversion Boost. This saves the product in the plugin and creates its Cart Conversion Boost URL (CCB URL).
To get your ThriveCart product URL, log in to your ThriveCart account...
Then in WP Admin, click Cart Conversion Boost in your left-hand menu.
At the top of the settings page, make sure "Enable plugin" is ticked.
Then scroll down and paste your ThriveCart product URL into the "ThriveCart URL" box.
That's your Cart Conversion Boost URL (CCB URL).
The free plugin works with one product. To use Cart Conversion Boost with more of your products, upgrade to Pro.
Whichever funnel you use, your product must be saved here. Cart Conversion Boost only pre-fills the checkout for products saved in the plugin.
This video shows you all the steps up to this point...
How you finish your setup depends on your funnel.
2-Step Funnel: Sales page > Cart
3-Step Funnel: Squeeze opt-in > Sales page > Cart
In a 2-step funnel, your sales page Buy button opens an opt-in pop-up. The customer pops in their name and email, and the opt-in sends them on to your checkout, pre-filled.
Paste your CCB URL into your Thrive Themes opt-in form, as the Target URL for "After successful submission", Redirect to Custom URL.
That is it, for a 2-step funnel.
Important: the Target URL must be your CCB URL, not your ThriveCart product URL. If it goes straight to ThriveCart, the checkout will not be pre-filled.
Heads up: after your customer submits the form, the checkout can take 6-7 seconds to load while Cart Conversion Boost passes their details across. That's normal.
Using Kit or another form tool instead? See Using Kit (ConvertKit) forms and Other form tools below.
This next video shows you how to add your CCB URL into your opt-in form...
And this one shows you how to set up a 2-step opt-in (on-click pop-up) in Thrive Themes...
In a 3-step funnel, your opt-in form is on your squeeze page, so it doesn't send people straight to the checkout. It sends them to your sales page, and your sales page "Buy Now" button sends them to ThriveCart.
Set up your Thrive Themes opt-in form exactly as a normal Thrive Themes opt-in form. Ideally as a 2-step on-click pop-up opt-in form.
Make sure "Auto-Fill ThriveCart Links with Visitor's Name & Email" is ticked. This is what adds the name and email to the Buy links on your sales page.
Any link to buy (whether a button or a link) can use either your CCB URL, or the ThriveCart product URL you saved in the plugin. Cart Conversion Boost adds the name and email to both.
If a product isn't saved in the plugin, its checkout won't be pre-filled.
If your Buy button opens a pop-up opt-in instead of linking straight to the checkout, that pop-up's Target URL must be your CCB URL. See Silent Opt-in below.
That will then carry the name and email address into your ThriveCart page and pre-fill the form.
This next video shows you how to set up a 3-step funnel...
If you're using a 3-step funnel (squeeze page opt-in > sales page > ThriveCart payment page), you're probably thinking it would still be a good idea to have a cart-abandonment email follow-up sequence for the people who click through from the sales page to the payment page. On average, about 70.2% of people who reach a cart leave without buying.
But rather than email your whole squeeze page list as if they were cart abandons, you only want to follow up that way with the people who genuinely clicked through to the cart.
That's what Silent Opt-in is for.
You put an opt-in pop-up on your sales page Buy button. If the browser already knows the visitor's name and email (from your squeeze page opt-in, or from a link in one of your emails), the pop-up stays invisible. They click Buy, and the next thing they see is their pre-filled checkout. Fewer decisions, less friction. Behind the scenes, the opt-in still goes through, so they land in your cart-abandonment sequence.
If someone arrives at that sales page without the squeeze page before it, and the browser doesn't know their name and email, the Buy button pop-up shows as normal. They fill it in, and go through to the checkout pre-filled.
So everyone in your cart-abandonment sequence genuinely clicked through to the cart.
Important: the pop-up's Target URL must be your CCB URL. If it goes straight to your ThriveCart product URL instead, the cart will not be pre-filled.
If the pop-up's form has a tick box, a captcha or a required field the plugin can't fill in, the pop-up is shown as normal (pre-filled where possible), so nobody gets stuck.
Cart Conversion Boost pre-fills your checkout wherever it runs:
Once a visitor's name and email are known, Cart Conversion Boost remembers them as they click from page to page to page on your site, for the rest of their visit. So any Buy link, checkout or opt-in they reach later is pre-filled.
It works from your emails too. Add the subscriber's name and email to the link back to your site (see Pre-fill Opt-in below), and they're recognised the moment they arrive.
It's explained and shown in this video...
When a visitor arrives and their name and email are already known (for example from a link in your emails, or from an earlier opt-in during the same visit), Cart Conversion Boost fills their details into your Thrive Themes and Kit opt-in forms, including 2-step lightbox pop-ups. They just click the button to carry on.
First-name boxes get the first name, last-name boxes the last name, and full-name boxes the full name. Anything the visitor has already typed is never overwritten.
You can turn this on or off with the "Pre-fill Thrive and Kit opt-in forms" setting.
To use it from your emails, add the subscriber's name and email to the link back to your site, using tve_name and email with your email provider's merge tags. For example:
https://yoursite.com/sales-page/?tve_name=[NAME MERGE TAG]&email=[EMAIL MERGE TAG]
Cart Conversion Boost also works with Kit forms on your own WordPress site: forms embedded from Kit, and the Kit plugin's Form block and Form Builder block.
Kit forms usually ask for a first name only. That's fine: the first name is pre-filled, and if your checkout asks for a last name, the buyer types it. If you add a Kit custom field for the last name (key last_name), that is passed through too.
Kit-hosted landing pages (on Kit's own domain) aren't supported, because the plugin can only run on your own WordPress site. Put the Kit form on a page on your site instead.
Cart Conversion Boost also works with forms built with Elementor, Thrive Leads, Contact Form 7 and ConvertBox, and with Mailchimp and MailerLite forms on your own WordPress site. You'll find the full, up-to-date list on the Now Works With page.
The same rule applies whichever tool you use:
Once it's all set up, the best test is to go through your funnel as a customer, through the opt-in and on to the checkout.
Or to see just your CCB URL working, add the following to the end of your CCB URL, then visit it in a browser:
?tve_name=Duncan%20Test&email=test@example.com
You should see your ThriveCart product page, with the name and email boxes pre-filled with "Duncan Test" and "test@example.com".
I hope that helps. If in doubt, rewatch the videos.
Wishing you a healthy boost in your sales conversion.
Duncan R-E
CartConversionBoost.com
Got more than one product? Pro works with unlimited products, with exactly the same features.
Cart Conversion Boost is NOT provided by ThriveThemes or ThriveCart. This is a 3rd-party bridging tool. Thrive Themes and ThriveCart are trademarks of their respective owners. Cart Conversion Boost is an independent product and is not affiliated with, endorsed by, or sponsored by Thrive Themes or ThriveCart.
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