CartConversionBoost
For Thrive Themes + ThriveCart sellers

Everything Cart Conversion Boost does, in plain English

It's a WordPress plugin built around one simple change to the order of the sale. Capture the lead before the cart, pre-fill the checkout, and follow up with the people who leave. Then three advanced features make it work even harder.

1The core idea 2Sitewide Identity Persistence 3Pre-fill opt-in 4Silent opt-in

Every feature on this page is in the free version, for one product. Pro takes the product limit off.

Why it exists

Most of the people who reach your cart leave. Most sellers never hear from them again.

Almost every Thrive Themes + ThriveCart seller sends buyers from the sales page straight to the cart. It feels normal, because it's what nearly everyone does.

But people get to the cart, and then the kids scream. The boss calls. The doorbell rings. They mean to come back, and they don't. If the only place you ask for their email is the checkout, you never get it, so there's nobody to follow up with.

70.2%

of the people who reach a cart leave without buying.

Baymard Institute, average cart abandonment rate across 50 studies.
The core idea

Capture. Pre-fill. Follow up.

Same page, same product, same traffic. You just change the order of the sale.

Cart Conversion Boost workflow: the Buy button opens an opt-in that captures the name and email, Cart Conversion Boost passes them across, and the ThriveCart checkout opens pre-filled. Non-buyers go into a cart abandonment email follow-up.
1

Capture the lead before the cart

Your Buy button opens a short 2-step opt-in (a Thrive Architect or Thrive Leads pop-up) that feels like the first step of the order: "Where should we send your download link?"

Your opt-in captures their name and email and passes them to your email provider. Now everyone who clicks Buy is someone you can reach.

Your Thrive opt-in
2

Pre-fill the ThriveCart checkout

Out of the box, Thrive Themes and ThriveCart don't share what the buyer just typed, so the checkout opens empty and asks for everything again.

Cart Conversion Boost bridges the two, so the checkout opens with their name and email already filled in. No retyping. No custom code, no Zapier.

This is Cart Conversion Boost
3

Follow up with the ones who leave

Everyone who opted in but didn't buy goes into a short abandoned-cart email sequence: a reminder, an answer to the usual question, a reason to decide now.

The moment they buy, they come out of it. These are the warmest leads you'll ever email.

Your email provider

Already take the lead before the cart? Then you can already follow up with the people who leave. What you're missing is step 2: without it, your buyer types their name and email twice, and that friction quietly costs you sales.

5-20%

The lift in completed sales across most of our tests, in our own funnels.Cart Conversion Boost internal data. Your results will vary.

Get the free plugin
Advanced features

Three features that make it work even harder

Included in Free and in Pro. Nothing extra to buy. Click any picture to see it full size.

Sitewide Identity Persistence: a visitor opts in once, browses other pages, then reaches a ThriveCart checkout with their name and email filled in. Open full size
1Advanced feature

Sitewide Identity Persistence

They tell you who they are once. Your whole site remembers.

A visitor gives their name and email once, on any opt-in connected to Cart Conversion Boost. For the rest of that visit, your site knows who they are, whichever page they go to next.

  • Wander off to your About page or a second product? Every ThriveCart checkout they open is still pre-filled.
  • Works from your emails too: put the subscriber's name and email in the link back to your site, and they're carried forward.
  • It's what makes the next two features possible.

Kept in the visitor's own browser session, not a cookie and not on your server, and cleared when they close the browser tab or window.

Pre-fill opt-in: a returning visitor clicks Buy Now and the opt-in pop-up opens with their name and email already in it, ready to confirm. Open full size
2Advanced feature

Pre-fill opt-in

Your pop-up opens with their details already in it.

When a visitor your site already knows clicks Buy, the opt-in opens with their name and email filled in. They glance at it, click once, and carry on to the checkout.

  • Perfect after a squeeze page, or for people clicking through from your emails.
  • You can still add them to a separate list for that product's cart-abandonment follow-up.
  • Works with Thrive Themes and Kit (ConvertKit) opt-ins, including 2-step lightbox pop-ups.

First-name boxes get the first name, last-name boxes the last name, and anything the visitor has already typed is never overwritten.

Silent opt-in: for a known visitor the opt-in is submitted invisibly, adding them to that product's follow-up emails, and the pre-filled checkout opens. Open full size
3Advanced feature

Silent opt-in

No pop-up at all for people you already know.

If your site already knows who the visitor is, they never see the pop-up. They click Buy, and the next thing they see is a checkout with their name and email filled in.

  • The opt-in still happens behind the scenes, so they're in that product's follow-up sequence if they don't finish.
  • One less decision between them and the order.
  • While the checkout loads, the Buy button shows a short message in your own words.

If the pop-up has a tick box, a captcha or a field the plugin can't fill in, it's simply shown as normal (pre-filled where possible), so nobody gets stuck.

Also included

Built to fit the setup you already have

Thrive and Kit opt-ins

Thrive Architect and Thrive Leads forms, plus Kit (ConvertKit) forms on your own site.

2-step and 3-step funnels

Sales page to cart, or squeeze page, sales page, then cart.

Wherever your checkout lives

On thrivecart.com, embedded on your own page, or on your own domain.

Names done properly

Full name, first name and last name, so every style of checkout fills correctly.

No Zapier, no code

Connects straight to ThriveCart. Install, paste one link, done.

Mobile friendly

Where retyping on a small keyboard costs the most sales.

Free or Pro?

Same plugin. The only difference is how many products.

Free
$0

Every feature on this page, connected to one product. Pick your best seller and see what it does to your numbers.

  • One product
  • All the features above
  • No license key needed
Get the free plugin
Pro
$29 a year, 1 site

The one-product limit taken off, so every product you sell, and every one you launch next, gets the same treatment.

  • Unlimited products
  • All the features above
  • Yearly or lifetime, for 1, 5 or 10 sites
See Pro

Already installed it? Here's how to set it up.

Stop losing the buyers you never see leave

Capture the lead, pre-fill the checkout, follow up. Free for one product, set up in minutes.

Get the free plugin See Pro

Cart Conversion Boost is an independent plugin. It isn't provided by or affiliated with Thrive Themes, ThriveCart or Kit.